Great moments in corporate synergy: Disney released their Super Bowl ad imagining what the world would be like without Iconic Disney Moments and it included a single Disney animated film. Frozen obviously. Otherwise it’s entirely films made by companies they bought and one live action remake. “Remember when Disney brought you Star Wars” and it’s the original and no. Bc they very much did not bring us that one
There’s two things here. For one it’s weird how Hollywood’s baffling distaste for animation has spread to Disney now. But also the way they retroactively claim things they bought were not just made by them, but are core aspects of their identity.
Without Disney, would Star Wars exist? And like. Yes. There are three trilogies of films and the two best-liked were not made by Disney. But now “Disney Took You to a Galaxy Far, Far Away” is A Thing. We all remember that right. We all remember when Disney gave us Star Wars (the 1977 one and not Rise of Skywalker & the Star Wars Hotel)
Marvel was bought by Disney earlier but: the first phase of the MCU, so everything up to The Avengers, wasn’t made by Disney. It was made by Marvel themselves, and then they entered into distribution deals with various studios (mainly Paramount, one by Universal). Anyway now Disney brought you Marvel. It’s one of the main things they brought you, remember? Look at this clip from The Avengers (a film already in production that Disney bought out the distribution rights for when they bought Marvel). That’s what people think of when they think of Disney: Star Wars, Marvel, Pixar, Hulu, and live action remakes
Tbh the actual worst moment of “Disney has always been responsible for the exciting IP ‘war with Eastasia’” synergy was when Disney bought Fox and they started retroactively calling Anastasia a Disney movie
You know that movie everyone in 1997 & for decades afterward had to keep explaining wasn’t a Disney movie? There’s now official Disney anniversary merch of it
OMG- my sister was complaining of this!
We were on a very long car trip, that occasionally meant swapping drivers so another person could nap, and the only thing we could agree on for music that would keep the driver awake but wasn’t super annoying for backseat napper was “Disney Radio on SiriusXM.”
We sang to classics, laughed at the newer stuff while someone (me- *cough cough*) explained where the hell it was from, and generally had a good time.
The Cantina Bar Theme from Star Wars came on. My sister was so irritated.
“It’s not their music! They are just claiming it because they own the company! That music is Lucas music!”
She was also mad that it listed THE great “John Williams” as “J. Williams and orchestra.”
There was room on that screen to put his whole name and the name of the orchestra, people! They chose not to.
Anyways, that happened a few more times with other pieces of music, and it became a running joke. “It’s another one! That one isn’t yours Disney! You can’t claim that one!”
Like- we were making a joke about them “claiming” things just because they played the famous music on their radio station. But apparently they are going full gaslight now. How fun for them. 🙃
Disney absolutely wants people to think they created this stuff. They’re doing it now because in twenty years, a lot of people won’t know any better or care.
The additional layer of irony with the Anastasia’s director, Don Bluth, had a long-standing feud with Disney, and even poached over half of their animators to work for his own company, but they still absorbed and took credit for his work regardless.
amhrancas 