existennialmemes:

So I want to laugh at Musk picking fights with other billionaires, because it is, objectively speaking, extremely funny

screenshot of an NPR headline that reads: The new defendants added into the legal filing included Lego, Nestlé, Tyson Foods, Abbott Laboratories, Colgate-Palmolive, Pinterest and Shell International. Elon Musk's X sues Lego, Nestlé and more brands, accusing them of advertising boycottALT

Especially when you consider that his argument essentially boils down to the idea that other companies deciding which platforms they want their brand associated with is somehow infringing on his ability to participate in the “open market place.” Suggesting that the only “fair” way to support a “competitive” market is to FORCE advertisers to advertise on his platform even if they don’t agree with his practices.

The complaint alleges that the World Federation of Advertisers was concerned that X, formerly known as Twitter, would stray from its brand safety initiative called the Global Alliance for Responsible Media (GARM). As a result, the suit said the group prepared a large-scale pause in advertising. According to the suit, at least 18 advertisers that were part of GARM stopped buying ads on Twitter either in the U.S. or globally in the weeks after Musk bought the platform in November 2022, while other members of GARM "substantially reduced" their ad spending on Twitter. In turn, X claims it was deprived of billions of dollars in advertising revenue and the ramifications of the boycott continue to be felt years later, the suit alleged.ALT
Lawyers for X argued that in a competitive market, social media platforms should have the option to set their own brand safety standards that are "optimal for that platform." "But collective action among competing advertisers to dictate brand safety standards to be applied by social media platforms shortcuts the competitive process and allows the collective views of a group of advertisers with market power to override the interests of consumer," the complaint said.ALT

However I also feel compelled to point out that he is possibly one of the most dangerous men on earth right now, and he literally must be stopped. The kind of precedent he is trying to set here would be disastrous for all of us.

He’s essentially trying to make boycotts illegal at any level. If he can do it to the giants, nothing will stop him from doing it to us, which we already know has been their plan all along.

They want to make any form of dissent illegal. Now is the time to dissent with all your might.

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Published by amhrancas

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