When I became freelance, one of my first marketing contracts was fixing my boss’ blog posts and articles that he had ‘written’ with ChatGPT.
It was the single most soul-sucking task I have ever done in my life. I could have ghostwritten it for them faster than it took me to edit it.
ChatGPT would often hallucinate features of the product, and often required more fact-checking than the article was worth.
It is absolutely no surprise that 77% of employees report that AI has increased workloads and lowered productivity, while 96% of executives believe it has boosted it.
The reality is that it’s only boosted the amount of work employees have to do which leads to increased burnout, stress and job dissatisfaction.