jstor:

A vintage 1941 advertisement for Rice Krispies Marshmallow Squares as a Halloween treat. The ad features colorful illustrations of the Rice Krispies mascots, Snap, Crackle, and Pop, holding jack-o'-lanterns. It highlights the treat as an easy-to-make, affordable option. A recipe is provided, showcasing the simplicity of the ingredients: butter, marshmallows, vanilla, and Rice Krispies. Additional text emphasizes the cereal's crispness and versatility, with a serving suggestion for breakfast cereal with fruit.
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🎃 Snap, crackle, pop… and a little Halloween magic! This vintage 1941 ad brings the nostalgia of homemade treats with Rice Krispies Marshmallow Squares—still a crowd-pleaser today! With just butter, marshmallows, and cereal, it’s as easy now as it was back then. Ready to whip up some retro Halloween fun?

Image: Vernon Grant, Easy-to-Make Halloween Treat!, 1941. Rhode Island School of Design.

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