lizardsfromspace:

If you’re curious what Elon Musk’s political funds are doing, apparently some of it’s going to a PAC that’s running these ads simultaneously; the first in predominately Muslim areas, and the second in areas with a large Jewish population

404 Media looked into it & discovered they’re microtargeting the ads (using data from similar video ads on Snapchat); the former is running in Detroit suburbs like Dearborn, and the latter is being targeted in such a granular way they’re able to target specific neighborhoods (in this case, Pittsburgh’s Squirrel Hill)

The article also details how they’re trying to aim ads at African-Americans by targeting interest categories like “hip hop fans” and “basketball fans”